What is this article about?
Preconception care offers both men and women the opportunity to maximise their wellbeing before pregnancy. Although mainly focused on optimising good nutrition, pre-pregnancy care also includes counselling and the provision of biomedical, behavioural and social health interventions, giving couples the opportunity to optimise pregnancy outcomes. Improving wellbeing before conception has the potential to offer a significant return in terms of avoiding problems during pregnancy. However, many women don’t even realise they are pregnant until the fifth week of pregnancy when many essential fetal developments are already taking place.